Ok so, I have had plenty of time to think about the announcement of the new ECHL franchise coming to our new beloved dowtown arena next year. At one point I was super excited about it. Then some bad decisions were made. The Toledo Walleye? First off beyond the idea of how lame of a name this is, let me thank Mr. Vitucci for deciding to “Choose Local” by farming out the branding to an out of state firm. Not only did you shun the entire design community in Toledo, but you seriously paid for that joke of logo. Pretty damn clueless. Anyway, as a fan of hockey and a designer, I wish this upcoming franchise the best of luck with winning over the hardcore hockey fans of this city. Your gonna need it.
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